The last 6 months or more have been an amazing ride with everyone enthusiastic about working together to develop a national campaign. From the SA Board, the Member Body support, State Associations, and most importantly the Clubs. Everyone has played their part in what we have achieved and we should be proud of what we’ve accomplished in year one.
Here are some quick stats;
• 120 clubs
• 1274 National Come And Try May participants
• 1578 Activation Zone participants at the Commonwealth Games
• Newscorp papers
– Average readership – 2,945,000
– Total reach – 7,772,000
• Newscorp digital
– 102,686 impressions
• Facebook ads
– 76,521 impressions
– 57,696 reach (how many unique people who received impressions)
• Google Ads
– 58,435 impressions
• Facebook posts
– 20 posts
– 64,838 reach
– 7,006 views
– 1820 comments/likes/shares
• Instagram posts
– 90 followers
– 18 posts
– 290 likes
– 19 comments
This has been more than a membership drive, although that has definitely been one of the many positive outcomes for the sport. We’ve worked together, with one voice, nationwide, we’ve said come and try our sport, we’re really proud of who we are and what our sport is about and if you give it a try you’ll understand and most likely be hooked too!
During this event we’ve had some of the oldest shooting clubs in the world engaging people, we’ve had small regional clubs grow their membership by 50%. We’ve broken down barriers with members of local government, state government MP’s, and Federal Ministers.
You’ve begun conversations in some of the highest offices in the land, you’ve unlocked conversations about how to access funding opportunities, you’ve had radio, print media, and television coverage around the country.
While the numbers are important, they don’t tell the whole story of the impact that you have all made within your communities, and together across the country. Sometimes it might feel like it’s just you and your gun, or even your club. This is a great opportunity for us all to step back, and look at what we have achieved collectively in this first year of National Come And Try May.
Take a moment, pat yourselves on the back…
Then hold a spot in your calendar for May 2019 as we do it all again.
You can register for 2019 here.
I’ll be on leave now for the next 3 weeks, a full report will be available shortly after my return.
Thanks again to all for their contributions big or small. You’ve each made a meaningful impact on the growth of the sport, the understanding created in the community, we can be proud of what we have achieved together.