Shooting Australia creates new commercial and marketing role

Shooting Australia will appoint a General Manager, Commercial and Marketing as it seeks to expand its revenue streams and broaden brand and marketing activity ahead of the Tokyo Olympic and Paralympic Games next year.

The newly created position will see the successful applicant work closely with Shooting Australia’s Member Organisations, plus key partner groups such as Sport Australia, the Australian Institute of Sport, the Australian Olympic Committee, Paralympics Australia, Commonwealth Games Australia and the International Shooting Sports Federation.

Shooting Australia CEO, Luke van Kempen, said the new role is an exciting development for the sport as its seeks to capitalise on new initiatives and the impact of the Tokyo Olympic and Paralympic Games.

“We have been fortunate to host both the World Shooting Para Sports and Oceania Championship late last year and complete our Tokyo Olympic Games nomination series earlier this year. And we will also host the World Junior Championships in 2024,” said Mr van Kempen.

“The General Manager, Commercial and Marketing will hold a key senior management position and lead a team of four reports as we strive to be a unifying leader in creating a strong and vibrant target shooting sport community that enables Australian athletes to perform among the best in the world,” he added.

Mr van Kempen said the successful applicant will develop and execute a sales strategy to generate new income streams, maximise commercial opportunities, oversee content generation and prepare an innovative communications strategy.

“Shooting has been one of Australia’s most successful sports at major international competitions for many years, and this role represents a great opportunity for an inventive and dynamic individual to help elevate our sports to new heights,” said Mr van Kempen.

While Shooting Australia’s headquarters is based in Australia, Mr van Kempen said the position is open to candidates who can perform the role while being based outside South Australia.

The position is advertised at Seek and can be viewed at

Applications close at midnight on Sunday, October 11.


Further information;

Greg Campbell, PRISM Strategic Communications. Ph: 0418 239 139 E: [email protected]


Shooting Australia